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Cookie Policy

This policy explains how Deal Beater uses cookies and similar technologies, what they do and how you can control them.

Last updated: 24 July 2026

1. What are cookies?

Cookies are small text files that a website may store on your browser or device. They allow websites to remember information, maintain functionality and understand how visitors use a service.

Similar technologies may include local storage, tags, pixels, scripts and identifiers that store or access information on your device.

2. How Deal Beater uses cookies

Deal Beater may use cookies and similar technologies to:

  • Provide essential website functionality.
  • Remember your cookie and privacy choices.
  • Protect the website against fraud, abuse and security threats.
  • Understand how visitors use Deal Beater.
  • Measure website traffic, performance and engagement.
  • Diagnose technical problems and improve the user experience.
  • Record when a visitor follows an affiliate link to a retailer.

We do not use cookies to obtain your retailer account password, payment-card details or complete purchase history.

3. Categories of cookies

Strictly necessary cookies

These are required for essential website functions, security or remembering privacy choices. The website cannot operate correctly without some of these technologies.

Analytics cookies

These help us understand how people use Deal Beater, including which pages are visited, how visitors arrived and whether technical problems occur.

Analytics cookies are optional and should only be enabled after you have given the required permission.

Affiliate and referral technologies

Retailers or affiliate networks may use referral identifiers, cookies or similar technologies after you follow a product link. These allow them to identify that Deal Beater referred the visit and determine whether a qualifying purchase occurred.

4. Cookies currently used

The table below describes the main cookies expected to be used through Deal Beater's current website setup.

CookieProviderPurposeDurationCategory
dealbeater_cookie_consentDeal BeaterStores your cookie and analytics preference so we can remember your choice.Up to 12 monthsStrictly necessary
_gaGoogle AnalyticsUsed to distinguish visitors and help measure website usage.Up to 2 yearsAnalytics
_ga_<container-id>Google AnalyticsUsed to maintain session information for a Google Analytics property.Up to 2 yearsAnalytics
Please note: The exact cookie name may include your Google Analytics measurement or container identifier. Browser restrictions, configuration changes or provider updates may also shorten or alter cookie durations.

5. Google Analytics

Deal Beater uses Google Analytics to understand how visitors interact with the website and to improve its performance.

Google Analytics may collect information including:

  • The number of visitors and sessions.
  • Pages viewed and time spent using the website.
  • Approximate geographic information.
  • Browser, operating system and device information.
  • Referral source and navigation activity.
  • Website interactions and technical performance information.

Google Analytics commonly uses the first-party cookie _ga to distinguish users and sessions, along with a property-specific cookie beginning with _ga_ to retain session state.

We do not intentionally send names, email addresses or other directly identifying information to Google Analytics.

6. Affiliate and retailer tracking

Some links on Deal Beater are affiliate links. When you click one, the destination retailer or affiliate network may use a referral identifier, cookie or similar technology to record that the visit came from Deal Beater.

This information may be used to attribute a qualifying purchase and calculate commission. The exact technologies, purposes and retention periods are controlled by the retailer or affiliate network.

Once you leave Deal Beater, the destination website's own cookie policy and privacy terms apply.

Read our Affiliate Disclosure for further information.

8. Browser and device controls

Most browsers allow you to inspect, block or delete cookies through their privacy or security settings.

Blocking all cookies may affect websites that rely on essential storage for functionality, authentication or saved preferences.

Browser controls are separate from Deal Beater's own consent controls. Deleting cookies may also remove your saved cookie preference, meaning the website may ask you to choose again.

9. Third-party websites

Deal Beater links to retailers, marketplaces and other third-party websites. We do not control the cookies or similar technologies used on those websites.

You should review the privacy and cookie information provided by the destination website before making a purchase or providing personal information.

10. Changes to this policy

We may update this Cookie Policy when our website, analytics setup, affiliate relationships, providers or legal obligations change.

The most recent version will be published on this page with an updated revision date.

11. Contact us

Deal Beater

Operated by Frame Tech UK Ltd

Email: hello@dealbeater.co.uk

You can also read our Privacy Policy.