Privacy Policy

Deal Beater is a UK product and price-comparison service operated by Frame Tech UK Ltd.

For the purposes of UK data protection law, Frame Tech UK Ltd is the controller of personal information processed through Deal Beater unless stated otherwise.

You can contact us at hello@dealbeater.co.uk.

The information we collect depends on how you interact with Deal Beater. It may include:

• Contact information, such as your name and email address, when you contact us.
• The contents of messages, feedback, support requests and other correspondence you send to us.
• Product names, descriptions, links, search terms and other information entered into the Deal Checker.
• Information contained in a quote, document or image you choose to upload for analysis.
• Technical information such as browser type, device type, operating system, approximate location derived from an IP address, referring page and access times.
• Usage information about how visitors navigate and interact with the website.
• Affiliate and referral information, such as whether a visitor followed a retailer link.
• Cookie preferences and consent choices.

We may use personal information to:

• Provide, operate and improve Deal Beater.
• Analyse a product, link, description or quote submitted through the Deal Checker.
• Identify relevant products and compare matching retailer offers.
• Respond to enquiries, support requests and feedback.
• Investigate incorrect results, misuse, security incidents and technical problems.
• Measure website performance and understand how visitors use Deal Beater.
• Maintain records required for legal, accounting or business purposes.
• Protect our rights, users, systems and services.
• Comply with legal and regulatory obligations.

We do not sell your personal information to third parties.

Under UK data protection law, we must have a lawful basis for using personal information. Depending on the circumstances, we may rely on:

• Contract: where processing is necessary to provide a service you request.
• Legitimate interests: where processing is necessary to operate, secure, understand and improve Deal Beater, provided those interests are not overridden by your rights.
• Consent: where you have made a clear choice, including for optional analytics or marketing cookies where consent is required.
• Legal obligation: where processing is necessary to comply with a law or regulatory requirement.

Where we rely on consent, you may withdraw it at any time. This will not affect processing that took place before consent was withdrawn.

We may share limited information with organisations that help us operate Deal Beater, including:

• Website hosting, cloud infrastructure and database providers.
• Analytics and website-performance providers.
• Email, communication and customer-support providers.
• Technology providers used to process product searches, links, documents or quotes.
• Affiliate networks and retailers when a visitor follows an affiliate link.
• Professional advisers such as accountants, insurers, solicitors and auditors.
• Regulators, courts, law-enforcement agencies or other authorities where disclosure is required or permitted by law.
• A buyer, investor or successor organisation if our business or assets are reorganised, sold or transferred.

Service providers acting on our behalf may only use personal information for the services they provide to us and under appropriate contractual safeguards.

We use Google Analytics to understand how visitors use Deal Beater and to improve the website. Depending on your consent choices and our configuration, Google Analytics may collect information such as pages visited, session duration, device and browser information, referral source and approximate geographic information.

Google Analytics may use identifiers and first-party cookies, including the _ga cookie, to distinguish users and sessions. We do not intentionally send names, email addresses or other directly identifying information to Google Analytics.

Where consent is legally required, optional analytics storage should not be enabled until you have given that consent. You can later change or withdraw your choice through the website’s cookie controls.

Some retailer links on Deal Beater are affiliate links. If you follow one of these links and make a purchase, Deal Beater may receive a commission from the retailer or affiliate network. This does not normally increase the price you pay.

Affiliate networks and retailers may process information about your click, referral and resulting transaction so that a commission can be attributed correctly. Once you leave Deal Beater, the privacy policy and cookie practices of the destination website apply.

We do not receive your retailer account password or complete payment-card details merely because you follow an affiliate link.

Cookies and similar technologies are small pieces of information stored on or accessed from your device. Deal Beater may use:

• Strictly necessary technologies required for security, core website functions and remembering privacy choices.
• Analytics technologies used to measure traffic and understand website performance.
• Affiliate technologies used to record that a visitor reached a retailer through Deal Beater.

Non-essential storage or access technologies will be used only where permitted by law and, where required, after you provide consent. More information will be available in our Cookie Policy.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, security and dispute-resolution requirements.

Retention periods may vary. For example:

• Contact correspondence may be retained while an enquiry is active and for a reasonable period afterwards.
• Technical and security logs may be retained for a limited period needed to investigate incidents and maintain the service.
• Analytics information is retained according to the settings applied to our analytics account.
• Records required for tax, legal or contractual purposes may be retained for the applicable statutory period.

Information may be deleted, anonymised or aggregated when it is no longer needed.

Some providers we use may process information outside the United Kingdom. Where personal information is transferred internationally, we take reasonable steps to ensure an appropriate legal safeguard is in place, such as an adequacy regulation, approved contractual clauses or another mechanism permitted by UK data protection law.

We use appropriate technical and organisational measures intended to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure.

No internet service can guarantee absolute security. You should avoid sending confidential, financial, medical or otherwise sensitive information unless it is genuinely required for the service you are requesting.

Depending on the circumstances, UK data protection law may give you rights including:

• The right to be informed about how your personal information is used.
• The right to request access to personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your information in certain circumstances.
• The right to request restriction of processing in certain circumstances.
• The right to object to certain processing, including direct marketing.
• The right to data portability where the legal requirements apply.
• Rights relating to certain automated decisions and profiling.
• The right to withdraw consent where processing is based on consent.

These rights are not absolute and may be subject to legal exemptions. We may need to verify your identity before acting on a request.

To exercise a right, email hello@dealbeater.co.uk.

Deal Beater is not intended to collect personal information from children. If you believe a child has submitted personal information to us, contact us so we can investigate and take appropriate action.

Deal Beater contains links to retailers and other third-party websites. We are not responsible for how those organisations collect or use personal information. You should read the destination website’s privacy information before providing it with personal data.

Please contact us first if you have a concern about how we use your personal information. We will try to resolve it.

You also have the right to raise a concern with the UK Information Commissioner’s Office. Information about making a complaint is available at ico.org.uk.

We may update this Privacy Policy when our services, providers or legal obligations change. The latest version will appear on this page with an updated revision date.